Project: Website Design & Illustration

Digital 22

Branding and Website Development

We have done a lot of work for Digital 22 over the years; including animation, character design, branding and website design.

More recently we completely re-imagined their branding to create more of a clean and modern style. This included rebuilding their original website to sit better their the new brand guidelines and provide a better overall user experience.

Rikki Lear – Owner & Director
Digital 22

“We have worked with the New Media Company several times and they have always produced fantastic video, design and marketing”


The Cogs To Your Machine!

The original Digital 22 branding included a small robot character. The idea behind the robot was that Digital 22 are the “cogs to your machine, they get things working.” Digital 22 asked us to create new illustrated robots for each member of staff.

However, we quickly realised that there was much more to these “machines” and that simple and that a simple drawing of the team members of robots wasn’t enough. Each member of the team has their own unique personalities and we hoped to bring each of these personalities to life with their own special character.