DIY-Do It Yourself Marketing Help
What happens when you trust that marketing guy to handle your advertising and it doesn’t work? Is it really a mouse trap? Is advertising not meant for your business or is it you who is doing it wrong?
Let’s face it – advertising can be a tough cookie to crack; well, at least until you learn baking it to the recipe. We come across many business owners who confuse marketing and advertising together and end up throwing away their money in campaigns that are created by people who don’t even take time to understand their client’s needs. A couple of months back a prospective client said:
“I was paying £2000 a month to the guy who was handling all my marketing and advertising. He was doing Google and Yahoo for me. He gave me 15 keywords. Even though it brought in customers, I was not making any profit and that’s why I don’t want to spend money on advertising.”
It’s actually quite often that clients confuse between their advertising, marketing, social media and SEO needs. Isn’t it unfair to say that advertising doesn’t work for you when even you don’t have a clue to what you are doing?
Where to start?
Pull up your socks and get ready to start on the right note. The first thing you need to do is find out your requirements and ask yourself what is it that you really want to achieve from your campaign? Do you want to increase customer enquiries, build long term customer relationship, have more visits to your web page, increase your customer base, rank above others on search engines or connect with your already established customer base? Once you have a clear idea of what you want to do, you can approach someone who specialises in doing just that – Video Marketing Experts, Social Media Managers, Advertising Professionals, or SEO Experts.
Do it yourself
Even though we recommend having a professional handle your advertising, not everyone can afford to hire one. So, if you are someone who is thinking of writing your own ads and designing your own campaign, here are some tips to help:
1. Have a clear Unique Selling Proposition (USP)
For your advertisement to be noticed, you must have something unique to offer. If you want to be noticed, you shouldn’t say the same things and offer the same benefits as everyone else. The more unique your offer is, the more your ad would grab attention. Though you may want to tailor your USP according to your target market.
2. Add a deadline to offers
If you are offering something new for a limited time, it creates a rush of urgency in prospective customers to avail it quickly, than wait and rue missing out on an opportunity. That’s why you should always put a deadline to your offers. You can always come up with another offer once the deadline for the first expires.
3. Go with a crisp headline
Never ever use the name of your business as a headline. It’s not only unprofessional and says so much about your business, but also no one would be interested in it! Take your time to come up with a headline that is catchy, crafty and crisp. It may be something related to your USP or something generic, but it should always entice the reader to look at the entire content of the ad.
4. Use quality pictures
When people are designing their own advertisements, they often use images of inferior quality. I have even seen people use an image from Google’s Image Search. This is not only ethically wrong to do, but also lawfully you can be dragged into a Copyright battle. Always use images that are either self clicked or bought from a stock image website.
5. Think ahead of the desired customer response
The advertisement should be clear in the sense with what you want your customers to do after reading your ad. Do you want them to buy a product or sign up for an offer? If you want them to go to your website and avail an offer then the ad should direct them to a landing page with the details of that particular offer.
6. Quirky is good
If you follow the same beat as others then you will end up being just a sheep in the herd. To stand out and be different from everyone else out there, you have to be willing to take risks. Design advertisements that are offbeat and different from your competitors’, for them to be noticed.
These are just some starting tips to help you along the way to create ads that will get you results. However, you should always keep looking out for ads that you think stand out, locally or even internationally. Also, don’t be afraid from experimenting until you strike a perfect chord with your target market. If you do need help and you would like to to to the experts feel free to contact us.
Think outside the box. Here is an example of our latest photography advertising campaign .